Editor's Note: Wasson Watch Company is offering a 15% discount through Tuesday in honor of Columbus Day for those who use the code COLUMBUS at checkout.
Wasson Watch Company is a small business located in the state of Texas and founded by an evangelical Christian. But when the company started speaking openly about their Christian cultural and political convictions on social media, they suddenly saw a groundswell of interest in their products and swiftly became known as “the watch company that knows what time it is.”
Paul Brown, the founder of Wasson Watch Company, detailed the mindset behind his business in an exclusive interview with The Sentinel and described why his firm is distinctly Christian.
The sudden surge in interest started last week with a simple post on X, the platform formerly known as Twitter, that included a screenshot from an article in The Atlantic which highlighted “the flags of the far right,” with some notable examples including the Appeal to Heaven flag, which was flown by squadrons under the command of George Washington when he led the Continental Army. Brown hammered out the simple caption “you severely underestimate how much they hate us” and watched as the post earned hundreds of thousands of views.
“I know that the leftist media hates us, and is incredibly dishonest, so at this point nothing they put out would surprise me. Nevertheless, it was still appalling,” Brown told The Sentinel. “They want to paint Christians as some kind of extremists, which is part-and-parcel with their efforts to label anyone who believes the Bible is true as ‘Christian Nationalists.’ But we don’t win by shrinking back and fearing whatever labels they put on us. If believing that Jesus Christ is King of kings and Lord of lords makes me a Christian Nationalist, then I’ll wear the badge proudly.”
That post was only the beginning. Another viral post on X from Wasson Watch Company centered on an interaction the business had with an irate follower on Instagram who complained that he was “here to look at cool pictures of watches, not a religion that is falsely used to hurt the most vulnerable.” The official page for Wasson Watch Company replied that “the most vulnerable are murdered in the womb in our nation at a rate of about one million per year.”
Brown noted that “when the X account started to blow up, our sales increased too.” Wasson Watch Company received “more orders in three days” than they do in most months.
“If anything, all this crystalizes our commitment to putting Jesus Christ front and center in our business,” Brown remarked to The Sentinel. “Proverbs 3:6 says, ‘In all your ways acknowledge him, and he will make straight your paths.’ These promises are true, and worth trusting.”
Yet the commitment of Wasson Watch Company to serving Jesus Christ extends far beyond their approach to social media or, in the words of Brown, “likes and lols.” Brown described how the Christian faith and their desire to honor God deeply animates their business philosophy.
“Jesus said the greatest commandment is to love the Lord your God with all your heart, soul, and might, and that another commandment is like it, that we love our neighbors as ourselves. We seek to glorify God with our product and customer service, and seek to love our neighbor with the same,” he said. “As a result, we care deeply about our watches, and have worked hard to produce the best possible product we can. When you recognize that other humans are made in God’s image, and each has infinite value, it inspires you to really work hard for each person.”
The company sends personalized notes with their watches and maintains a “very high level of communication” with their customers, responding quickly should a problem emerge.
Brown shared with The Sentinel that he has always been “somewhat entrepreneurial,” leading him to start other small businesses over the years. He launched Wasson Watch Company when he desired a watch with a specific look and feel but did not see such a product on the market.
After much prayer and discussion with friends and family, he found watch companies in Switzerland that were willing to manufacture his desired product, then identified local leather workers in Texas who could make customized watch tool rolls and other accessories.
“I put a lot of thought into the watches and spent three years in product development to get them exactly how I wanted,” Brown said. “Our philosophy of design is to balance aesthetics and utility. It’s a watch you like to look at, and can wear in casual or formal settings, but it is also durable and will get the job done in austere environments. One feature that stands out about our watches is legibility. I hate looking at a watch and taking several seconds or more to process what I'm looking at to figure out what time it is. We use bold, clear numerals. We've thought about the details, but haven’t gone overboard. The design is simple and straight-forward. It's meant to look good in a classy, subtle way.”
Wasson Watch Company has indeed invested much thought into “what time it is.” In an increasingly degenerate cultural moment where Christians face pressure to remain silent about their faith, Brown has led his business to boldly represent Christian truth in all of their interactions.
“We are very outspoken about our faith, whether it be in person, on the phone, or on our website and social media channels,” Brown emphasized to The Sentinel. “Jesus Christ is King of kings, and frankly, he is the ultimate owner of our time, talent, and treasure, and even our business. We want to steward it well for him, which means we are willing to boldly proclaim the truth.”
