CNN and NBC announced that they would dismiss employees in an attempt to adapt their businesses to significant shifts in the ways through which Americans now receive news.
Mark Thompson, the chief executive of CNN, announced that approximately 200 positions, which represent 6% of the workforce, will be eliminated as the network shifts weekday programming and introduces new streaming and subscriber services for their audience.
“The changes we’re announcing today are part of an ongoing response by this great news organization to profound and irreversible shifts in the way audiences in America and around the world consume news,” Thompson commented in a memo to staff. “America and the world need high quality, fair-minded, trustworthy sources of news more than ever. This difficult and sometimes painful process of change is the only way to make sure we can still provide it.”
Thompson said that the intention was to shift the gravity of the network toward “the platforms and products where the audience themselves are shifting.” There will be new job openings alongside the changes despite the decline in the number of positions, according to the memo.
NBC reportedly plans to nix about 50 positions, according to unnamed sources within the network. CNBC said that a spokesperson for NBC declined to comment on the plans.
The cable news business has been challenged by streaming services like Netflix and a trend toward receiving news from social media. Overall broadcast viewership on election day declined relative to the last presidential election as more Americans pivot away from traditional news.
The layoffs occur days after Rashida Jones, the president of MSNBC, left her position at the network after four years. MSNBC recently surpassed CNN with respect to audience size.