Google informed employees on Wednesday that they are ending their diversity hiring program, a move that comes as other major corporations pivot away from diversity, equity, and inclusion.

The technology behemoth set a benchmark following the death of George Floyd in which they committed to a 30% increase in “leadership representation of underrepresented groups” by the year 2025. The email informed employees that they would no longer be pursuing that objective.

The annual report released to regulators this week by Alphabet, the parent company of Google, meanwhile omitted a sentence saying the firm was “committed to making diversity, equity, and inclusion part of everything we do and to growing a workforce that is representative of the users we serve,” even though the statement was in every annual report between 2021 and 2024.

Google is meanwhile reconsidering whether the company will release annual diversity reports in the future, a practice they started in 2014, while they will also review other diversity grants and initiatives, including those the email said “raise risk, or that aren’t as impactful as we’d hoped.”

The move from Google comes shortly after President Donald Trump issued an executive order eliminating diversity, equity, and inclusion from the federal workforce, and amid broader conservative opposition to companies that consider racial identity in hiring and promotions.

The pivot at Google also occurs after rival technology firms like Meta scrapped their diversity initiatives. The company will also reduce censorship of political topics on their social platforms.